An iPhone game part designed and developed by boxer David 'The Hayemaker' Haye has proved a runaway success, topping the sports and arcade charts during its first week on sale. The game, 'David Haye's Knockout', even dislodged the world famous 'Angry Birds' from top spot in the iTunes games rankings.
Produced and distributed by Grubby Hands Ltd, 'David Haye's Knockout' features the British boxer in action against an array of heavyweight opponents, including the rough and ready 'D. Boy', the hard-hitting 'Big Bro' and the awkward 'Little Bro'. Haye uses punches and taunts to overwhelm foes, and even unveils a secret weapon when his opponent appears on the brink of collapse.
“I'm delighted with the way the game has sold, and am pleased everybody seems to love the game play,” said Haye. “We released the first version of the game last summer, but this one is unquestionably an improvement in all areas.
“Also, it's clear to me that people are attracted to the game because it's a little edgy and controversial, and far angrier than 'Angry Birds'. There aren't many other games out there that can be ended by a smashed bottle across the face. Whether we like it or not, controversy sells, and I'm no stranger to controversy.
“My next fight against Dereck Chisora on July 14 is a controversial event, and over 40,000 people will be in attendance on the night. Over a million others will be watching the fight at home. Fans want to see a proper fight and they want to see controversy, and this fight on July 14 delivers both.”
The game's creator Danny Pearce added: “Earlier this week we climbed above 'Angry Birds' in the chart, and that game's sales exceed a billion. It is widely known as one of the bestselling games out there. To topple that game, even for a short period of time, is a tremendous achievement and goes to show how popular David Haye is right now.”
The real-life David Haye meets bitter rival Dereck Chisora on July 14 at West Ham's Upton Park, live on BoxNation (Sky Channel 456, Virgin 546)
To download 'David Haye's Knockout' visit: